VESTASIA Finance retained METERA to help them with the global roadshow to promote the firm for their upcoming NYSE Euronext IPO in Paris. For the IPO my team and I created a new visual identity, a new set of brand guidelines, a new website, and an investor vision reel with all of the associated voice-over scripts (in English, French, and Chinese).
Read MoreFor years my close friend BOBBY G has worked at the highest levels of the international fashion industry. In celebration of his 24th year in the business, I was retained to create a new site and a visual identity for BOBBY to showcase his incredible portfolio.
Read MoreAfter the acquisition of a small Big Island-based wedding company in Hawaii, METERA was retained to completely rebrand the legacy organization into something new. The ALOHILANI project required that new visual identity be developed based upon sacred geometry; the creation of a cool-toned color palette, the development of a complete business concept, as well as a library of photographic content which would be based upon real customers of the Client.
Read MoreMUSE Bride wanted to polish their visual identity, develop a new website, and market a new editorial style of wedding photography to their Clientele in the Pacific Rim region. To accomplish this brief, we first set about defining a new editorial look by shooting a series of tests to establish a proof of creative concept which the studio then marketed to the Clientele. From there a new font face, website, and collateral were all created with great success.
Read MoreAfter years of working in Asia, I returned to Hawaii and started a small photography agency - RÊVE Group. I created the identity, brand ethos, and visual voice for the RÊVE Group as a fun personal endeavor. RÊVE became a successful hybrid photography studio that focused on high-end social events and commercial projects for well-known lifestyle brands. The photo team and I at RÊVE created images for our Clientele in venues in Hawaii, North America, Asia, and Europe.
Read MoreWhen the owners of a newly acquired home just off the beach in Kailua asked for ideas on what kinds of services they could potentially offer a new business from their property, I jumped at the opportunity. The location was beautiful and had potential. I came up with the idea of marketing boutique wedding elopement services for small intimate groups via a new brand I created named MALEANA Gardens. Maleana means wedding in Hawaii and was the perfect fit for the new enterprise.
Read MoreThe owners of BLUEZand and their first product, the Adapt Planner are long time friends of mine. They needed help putting creating photographic and written content for their new company. I was drawn to the authenticity of the company’s mission. For BLUEZand, I create a stock catalog of images, a new easy-to-use website, and omnichannel platform from which to market their products.
Read MoreThe XFMedia project was a large, long-term, and complex project where I was embedded into the company’s executive team in Shanghai and Beijing. For XFMedia I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s NASDAQ IPO in New York City. We succeeded on all fronts and the company listed with a $371M IPO - the largest IPO of the year on NASDAQ and the first media company out of China ever to be listed on a U.S. based exchange.
Read MoreThe XINHUA Finance project was another large, long-term, and complex project where I was embedded into the company’s executive team in Hong Kong. For XINHUA Finance I created the entire corporate brand with the goal of launching all facets of the project on the date of the firm’s Nikkei Mother’s Board listing in Tokyo, Japan. The XINHUA Finance listing was the first time a Mainland Chinese company was ever listed on Nikkei Stock Exchange.
Read MoreI normally don’t take on projects that only involve web development. For SINGSHINE I made an exception because of my friendship with the founder. I also was interested in learning about the power of experiential marketing and below-the-line marketing programs - a marketing genre that I know very little about.
Read MoreA few years ago I creates this identity for a US-based non-profit which does amazing work in Inner Mongolia. The logo is comprised of four fingerprints (from both little fingers & both thumbs) to create a butterfly. The non-profit’s name, CHAZARA (which I researched and was later adopted by the non-profit), is a shortened name of a butterfly that is indigenous to that region of Asia. The butterfly logo was created to represent a positive metamorphosis & freedom through education. Each student of the CHAZARA program was able to create their own butterfly with their own fingerprints.
Read MoreBecause of the size, scope, and scale of the XFMedia project, a lot of my work ended up on the editing room floor. I thought it would be nice to include some of that work here so a visitor could take a peek behind the curtain to see how select parts of my creative process works.
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