CSPS Clean Energy

/CSPS Clean Energy

/Overview

CSPS Clean Energy

CSPS is a leading provider to environmentally safe energy to the Greater China commercial and consumer markets.

Services Rendered

01/ Production & Service Vision

02/ Key Messaging

03/ Identity & Positioning

04/ Visual Language & Art Direction

05/ Design Production & Execution

06/ Brand Messaging

07/ Campaign Development

08/ Content Strategy

09/ Art Direction

10/ Video Production

11/ 3D & Motion Graphics

12/ Copywriting

Opportunity & Approach

CSPS retained METERA to help them an investor vision reel to present to Asian and European investors.

For the investor vision reel, we were tasked to develop all of the visual concepts, motion graphics, English, French and Chinese voice over scripts and underlying music bed.

Solution

The team and I created an investor vision reel with all of the associated voice-over scripts (in English, French, and Chinese).

OUTCOME

/Results

CSPS Clean Energy had a successful private placement from both European and Asian investors.

CSPS Clean Energy Investor Vision Reel

CSPS Clean Energy Investor Reel presented on their global road show.

CSPS Clean Energy IPO Road Show Reel

/Challenges

/Solutions

01/ Our project with a new client in a new business sector in which we work on the entire project remotely.

I consulted with clean energy market experts who I had the opportunity to meet while living in Shanghai which helps give my team and I a clear overview of this new market sector.

02/ Proper localization from Chinese into French, and English.

French when used in the context of clean energy was a new challenge for our team to localize into. Because of the specific nature of the investor story, it was important that translations were on point. We went through many interviews with translators before finding the correct company.

03/ Switching from entertainment media and sports industries to the clean energy industry.

We had to switch our creative process from working on the Olympics and XFMedia to a clean energy private placement client. Because we had all of our systems in place and were “battle-tested” from two large complex projects, the switch was easy.